About CustomerBuilders
At CustomerBuilders, we’re passionate about helping businesses thrive in the digital age. With a blend of decades of experience, cutting-edge technology, and a commitment to transparency, we specialize in crafting strategies that drive measurable results. Founded by Smoky Muehlstein and Rick Rakauskas, our team brings a wealth of expertise and a fresh perspective to the ever-evolving world of digital success.

Smoky Muehlstein: The SEO Guru Returns
Smoky Muehlstein is a name synonymous with SEO excellence. Back in the early days of search engine optimization, Smoky was a trailblazer, mastering the art and science of ranking websites when the digital landscape was still in its infancy. Known for innovative strategies and a knack for staying ahead of algorithm changes, Smoky built a reputation as a true SEO guru. After a hiatus, Smoky is back—ready to apply his deep knowledge to today’s dynamic SEO and affiliate marketing challenges. With a focus on ethical, sustainable practices, Smoky ensures our clients’ websites not only rank but also resonate with their audiences.
Rick Rakauskas: The Tech Veteran with a Global Perspective
Rick Rakauskas brings a unique blend of technical expertise and global experience to CustomerBuilders. Starting his career in the late 1970s programming mainframes, Rick has witnessed the evolution of technology firsthand—from punch cards to cloud computing. With roots in Australia and Mongolia, Rick’s diverse background informs our approach, ensuring we think beyond borders and build solutions that work for a global audience. Rick’s technical foundation and strategic mindset drive our commitment to using technology responsibly, especially in how we leverage AI to enhance our services.
Our Approach: Transparency Meets Innovation
At CustomerBuilders, we believe in doing things differently. While we harness the power of AI to streamline processes, analyze data, and create impactful strategies, we’re committed to transparency in how we use these tools. AI is a powerful ally, but it’s our human expertise that ensures every strategy, page, and campaign is tailored to your unique needs. We use AI to analyze trends, generate insights, and draft initial content, but every piece is reviewed, refined, and enhanced by our team to ensure quality, ethics, and alignment with your goals. This hybrid approach allows us to deliver results faster and more efficiently, without ever compromising on the human touch that makes your brand stand out.
What We Do
Our services are designed to help businesses like yours achieve digital success. From boosting your search engine rankings to creating high-converting affiliate sales pages, we offer a range of solutions tailored to your goals. Explore our Services page to learn more about how we can help you with:
- SEO Strategies: Data-driven audits, keyword optimization, and content strategies to improve visibility and drive organic traffic.
- Affiliate Sales Pages: High-converting designs and funnels that maximize revenue through affiliate partnerships.
- Digital Innovation: Cutting-edge tools and techniques to ensure your digital presence is future-proof and competitive.
Want to dive deeper into our strategies? Check out our blog, where we share actionable insights, case studies, and tips to help you stay ahead of the curve. Start with our post on “How to Future-Proof Your SEO in 2025” to see how we approach modern SEO challenges.
Why Choose Us?
Ready to elevate your online presence? Let’s build something extraordinary together.
- Proven Expertise: With Smoky’s SEO legacy and Rick’s technical foundation, we bring decades of combined experience to every project.
- Global Perspective: Our diverse backgrounds allow us to craft strategies that work across markets and cultures.
- Ethical Innovation: We prioritize transparency and ethics, especially in our use of AI, ensuring you can trust us with your digital growth.